Co-Founders and Principals
Roger Mendez
Roger Mendez
Co-Founder and Principal
Roger has over 15 years of extensive experience working in the market research industry. He has leveraged the experience he obtained while in numerous roles in both sales and operations to provide his clients with custom research solutions (qualitative and quantitative) that are catered specifically to the industry (entertainment, marketing/advertising, automotive, market research, etc.) in which they operate.
Solutions which he provides his clients include consultation of overall project scope, questionnaire design, survey programming, project management, and providing customized data deliverables/reports.
Roger has an MBA and a Bachelor of Science degree in International Business from St. Cloud State University. In his free time, he enjoys golfing, fishing, traveling, and driving around town in his classic car.
Gabrielle Ayala
Gabrielle Ayala
Co-Founder and Principal
With over 18 years of experience, Gabrielle is an expert in qualitative and quantitative, full-service market research. Her innovative approach to clients’ business needs, and ability to generate creative solutions, has helped Gabrielle forge strong relationships within the research community. Her skill set includes questionnaire design, survey programming, and analysis.
Gabrielle’s experience on both the research side and vendor side offers a unique level of insight that helps her clients achieve a truly holistic approach to their research needs.
Gabrielle is a graduate of California State University Northridge, with a degree in Political Science. She is an avid traveler, for both business and leisure, having logged many miles domestically, as well as internationally to Asia, Europe and South America.
Jorge Ayala
Jorge Ayala
Co-Founder and Principal
Jorge has worked in market research for over 20 years. His experience includes syndicated and proprietary research, across a variety of industries including advertising, automotive, entertainment, and consumer packaged goods. As a former head of global operations, Jorge promotes a truly collaborative approach to research that strives to efficiently and effectively answers clients’ business questions.
As with all members of the Propeller team, Jorge’s experience on both the research side and the sample side offer a unique advantage in the design and execution of all research projects.
Jorge graduated from the University of California, Los Angeles, with a degree in Economics. A die-hard Bruin, you can find him tailgating at the Rose Bowl on Saturdays in the fall.