The Team
Roger Mendez
Roger Mendez
Co-Founder and Principal
Roger has over 17 years of extensive experience working in the market research industry. He has leveraged the experience he obtained while in numerous roles in both sales and operations to provide his clients with custom research solutions (qualitative and quantitative) that are catered specifically to the industry (entertainment, marketing/advertising, automotive, market research, etc.) in which they operate.
Solutions which he provides his clients include consultation of overall project scope, questionnaire design, survey programming, project management, and providing customized data deliverables/reports.
Roger has an MBA and a Bachelor of Science degree in International Business from St. Cloud State University. In his free time, he enjoys golfing, fishing, traveling, and driving around town in his classic car.
Jorge Ayala
Jorge Ayala
Principal
Jorge has worked in market research for over 20 years. His experience includes syndicated and proprietary research across a variety of industries including advertising, automotive, entertainment, and consumer packaged goods. As a former head of global operations, Jorge promotes a truly collaborative approach to research that strives to efficiently and effectively answer clients’ business questions. Known for his analytical mind and attention to detail, Jorge consistently delivers insights that drive success.
As with all members of the Propeller team, Jorge’s experience on both the research side and the sample side offers a unique advantage in the design and execution of all research projects. His ability to bridge the gap between data and actionable strategies has earned him a reputation for excellence in the field.
Jorge graduated from the University of California, Los Angeles, with a degree in Economics. A die-hard Bruin, you can find him tailgating at the Rose Bowl on Saturdays in the fall. Jorge is also a proud father of two kids, balancing his professional expertise with a vibrant family life.
Gabrielle Ayala
Gabrielle Ayala
Co-Founder and Principal
With over 20 years of experience, Gabrielle is an expert in full-service qualitative and quantitative market research. Her innovative approach to clients' business needs and ability to generate creative solutions have helped her forge strong relationships within the research community. Her skill set includes questionnaire design, survey programming, and analysis. Gabrielle’s experience on both the research and vendor sides offers a unique level of insight, enabling her clients to achieve a truly holistic approach to their research needs.
A graduate of California State University Northridge with a degree in Political Science, Gabrielle is also an avid traveler for both business and leisure. She has logged many miles domestically and internationally, visiting Asia, Europe, and South America. In addition to her professional achievements, Gabrielle is also a proud mom of two.
Colleen Mendez
Colleen Mendez
Principal
Colleen has over 15 years of experience in the global entertainment and consumer insights space. She has a passion for uncovering hidden insights and is an expert at merging quantitative data with qualitative stories. She specializes in media, brand management, retail goods, and geeks out over segmentation analysis.
She is professionally trained in survey design and is a veteran focus group moderator. Colleen holds a Bachelor of Arts in English Writing from Loyola University New Orleans and a Master of Arts in Communications from Johns Hopkins University.