A full-service market research company dedicated to helping you take your business to new heights



The expertise




We will work together to determine the right research approach for you. Collaboration is key, and all proposed solutions will be done with a full understanding of your business goals.  Our research is customized to you, and is designed to fit your objectives.  We can provide guidance in the following areas:


• Questionnaire design

• Methodology (e.g. segmentation,


• Programming

concept testing, etc.)

Leveraging our expertise within the market research industry, Propeller Insights will utilize all resources at our disposal to put you on the correct path to actionable business solutions. Our experience includes, but is not limited to, the following:


• Quantitative and qualitative surveys

• Online / In-person / Mobile

• Focus Groups / Individual Interviews /



Successfully interpreting the data we have gathered only comes after careful planning.  The strong partnership we will build by working with you is at the core of the insights we will provide.  We are invested in you, and our goal is to ensure that the research based solutions we present allow you and your business to reach new heights.


• Data processing (e.g. tabs, coding, etc.)

• Analysis

• Presentation of results


Telling your story






Roger has over 9 years of extensive experience working in the market research industry. He has leveraged the experience he obtained while in numerous roles in both sales and operations to provide his clients with custom research solutions (qualitative and quantitative) that are catered specifically to the industry (entertainment, marketing/advertising, automotive, market research, etc.) in which they operate. Solutions which he provides his clients include consultation of overall project scope, questionnaire design, survey programming, project management, and providing customized data deliverables/reports.


Roger has an MBA and a Bachelor of Science degree in International Business from St. Cloud State University. In his free time, he enjoys golfing, fishing, traveling, and driving around town in his classic car.


With over 13 years of experience, Gabrielle is an expert in qualitative and quantitative, full-service market research.  Her innovative approach to clients’ business needs, and ability to generate creative solutions, has helped Gabrielle forge strong relationships within the research community.  Her skill set includes questionnaire design, survey programming, and analysis. Gabrielle’s experience on both the research side and vendor side offers a unique level of insight that helps her clients achieve a truly holistic approach to their research needs.


Gabrielle is a graduate of California State University Northridge, with a degree in Political Science.  She is an avid traveler, for both business and leisure, having logged many miles domestically, as well as internationally to Asia, Europe and South America.



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A Full-Service Market Research Company

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